Primary logo kit
The Vera Bradley wordmark for light backgrounds, presentations, and partner communications.
Download logoVera Bradley partner resources
Marketing assets
Campaign-ready Vera Bradley brand marks, signature color references, product imagery, and templates for gifting, travel, and retail storytelling.
Featured downloads
Signature Pink
#F189AF
#F189AF
Leaf Green
#78A96C
#78A96C
Cottage Cream
#F3F2E5
#F3F2E5
Charcoal
#333333
#333333
Signature color palette
A bright, welcoming palette grounded by cream and charcoal for accessible campaign design.
Download palette
Social campaign tile
A square campaign starter for signature patterns, gifting moments, and bestseller stories.
Download social tile
Partner sell-inIconic patterns.
Everyday favorites.
Everyday favorites.
Wholesale sell-in card
A one-page product story for buyer presentations, corporate gifting, and account follow-up.
Download sell-in cardRetail signage
A printable concept for travel stories, gifting tables, and bestseller feature moments.
Download signage
VERA BRADLEYThoughtful gifts.
Signature style.Explore bestselling bags, travel pieces, and team-ready gifts.
Signature style.Explore bestselling bags, travel pieces, and team-ready gifts.
Gifting email starter
A promotional email template for employee appreciation, events, and seasonal gifting.
Download emailBrand guidance
WordmarkGive the Vera Bradley wordmark generous clear space and preserve its original proportions.
ColorLead with Signature Pink, Leaf Green, and Cottage Cream; use charcoal for readable body copy.
PhotographyShow pattern, texture, and practical details through warm lifestyle imagery and crisp product views.
MessagingCelebrate self-expression, thoughtful organization, memorable gifting, and joyful everyday journeys.
Internal demonstration assets created from publicly available Vera Bradley brand and product material.